Come and see

Around the globe there are approximately 285 million people with visual impairment, of whom 39 million are blind and 246 million have low vision.

The worldwide distribution of the main causes of visual impairment are as follows:
Errors of refraction (myopia, hyperopia or astigmatism) uncorrected: 43%;
Cataracts without medical intervention: 33%;
Glaucoma: 2%.

Our statement

Our client is one of the opticians specialist with most trajectory in the country. With the aim of contributing to the elimination of visual diseases in Venezuela, they challenged us to design an awareness campaign promoting the need for a regular eye exam.

We asked ourselves how we could generate interest, interaction and awareness about a problem that happens many times unnoticed?

The answer to this question jumped to our eyes: People liked challenges because it was an opportunity to demonstrate what they are capable of doing, the harder the challenge, the greater the test of each person's abilities and dexterity.

Hence, we then directed our digital strategy to the generation of visual games that were challenging enough for our audience.

#PruebaTuVisión

Differentiating the elements is a visual test that will always keep your view in shape #TestYourVision with this exercise and share it with your friends to know that you got it.

#PruebaTuVisión

Differentiating the elements is a visual test that will always keep your view in shape #TestYourVision with this exercise and share it with your friends to know that you got it.

#40AñosCaroní

For #40Years We’ve Been Working With The Best Technology In Crystals To Ensure That You Actually See Everything Around You. Let's see if you can find all the glasses that do not have crystal. Comment If you where able to solve it Or Share The Challenge, #Come&See

With each visual challenge

We were able to increase the participation of the audience in our community and also, through the answers, we congratulated our followers if they hit with their comment or we invited them to practice a free vision examination in our store in case they erred the visual game.