The Anti-cancer Society of Venezuela invited us to participate in the design of its anula notepad to encourage entrepreneurs and their social media community to collaborate and keep the fight against cancer alive.

We wanted to go beyond the design of a notepad. We wanted to take our message from the empirical to the digital.

TODAY IS YOUR FUTURE, was our key concept.

We designed a notepad that had a series of messages as internal covers that month after month communicated to our audience an action that today would bring benefits for your tomorrow.

Within the agenda we invited to download an app, which would enhance the experience of the messages we were wanting to come across.

We create a digital notepad, capable of storing today’s messages and receiving them tomorrow as reminders.

Today is your furute it was our way of doing a successful public relations activity, a strategic and outstanding digital activity.