Welcome little grasshopper, I see you want to learn the difficult martial art of web writing. Perfect! But before you start it is important that you know something: no one becomes an expert when finished reading this article, but if you follow each of these tips you will be well on your way to make each article deadly and worthy of the title #GoodWriter

Every #GoodWriter has its methodology, this series of tips is a compilation of what we at Palyful Agency consider the “must know” requirements to write a good article:

1. Find an eye-catching title:

On average, people read 5 times as much a title or headline as the summary of a story, which is why you should focus all your power on the title of your article. Do counts of advice (10 things you did not know), write in denial (Do not see this …; Common mistakes no one should commit.), Use adjectives like free, easy to do, etc.

This will serve to catch the eye of your viewer within the scrolldown you do while reading your timeline.

2. The first sentence should be killer:

Find a phrase that will spark interest in reading! Challenge your viewer, encourage him to finish reading, there are few opportunities to engage the reader and he decides to read your article. The first three lines are crucial, but the most important of these three lines is the first sentence (called incipit, from Latin incipio ‘to start’). It is unforgivable to let this moment of absolute attention pass, in which the reader seeks to legitimize his decision to have clicked on your particular article.

3. Structure is essential:

Every text has a beginning, development and end, but there are many ways you can attract the attention of your reader and keep it throughout your article.

For example, beginning at the end will cast doubt on how we got there and the reader will want to know everything from how we ended up resolving the conflict to why we got into that situation.

If the article opens in the middle of the problem the reader will venture to find the loose ends and continue reading. There are no formulas for this, only experience. But as we are very attentive, here can draw some structures to tell a story. (The link is in English but it is worth translating).

4.  Know your audience:

It is always important, before writing anything, to keep in mind who will read it, how it will read it and why you are going to write what you are going to write. Investigate about your reader, imagine how you will get to your article. Will they read it from their computer? Your reader is out there and waiting for your article. You just have to learn to think like him and write for him. If you are looking for more questions that approach your reader or ideal audience you should review this article where we listed several questions to identify everything about your buyer person. 

5. Let’s talk about you to you:

Nothing arouses more confidence than someone who is honest and tells you things as they are, dare to give you a voice and tone to what you write, do not speak with formalities (unless your brand deserves it) provide information is key, those people read what they write they want to understand you, they do not want you to confuse them anymore. If you want to learn to be human and to write as a human click here.

6. Do not turn around, be direct

… Dah!! 

7. Less text is more pictures:

If you do not want to talk more, put an image that best expresses what you want to say or a gif.

We are all going to thank you. If you are not convinced of this point, there are a million articles in Buzzfeed that will make you change your mind.

8. Always remember that you write for people:

and people use search engines (like Google, Bing, Yahoo, etc.) to find your information and search engines have rules to find articles easier. These rules are called SEO and dominate our digital world, if you learn about SEO you will be like a JEDI using force or NEO. Search engine optimization will save your life and you should memorize these wikihow tips.

9. Stay cool:

Be curious and learn to identify what people are looking for and need, how the person who is reading your article is speaking, what kind of person they are willing to read. Investigate, investigate, investigate a thousand times more, never is or will be enough information you have from your reader, remember that he is in constant motion and you need to move to his compass, there is no better article than the one that arrives at the right time.

10. Close with a call to action:

Always close with a call to action inviting you to share your article, write a comment or enter a link that deepens the information, can be any action that meets the reason you wrote your blog entry or your goals ( generate downloads, make a purchase, etc.)

For example, in our article we want to invite you to share in the comments any advice that you think escapes us and that all #GoodWriter should follow.

Our call to action can be something like:

“If you are a #GoodWriter and you have some other advice to give us, do not hesitate to comment.”

or better something like:

“Each #GoodWriter has good advice to share, comment with your advice and we will add it to our list.”

Well, little grasshopper, that’s all for the time being. Please share this link and make our post come into the hands of someone else who wants to become a #GoodWriter.